Do you want to be an SEO specialist? Do you fancy to have a job that can improve a website’s ranking in a search engine results page (SERP)? Are you ready for the challenges of the tasks of becoming an SEO strategist? If all your answers are yes, then welcome and good luck my friend.
SEO: What is this all about
SEO is short for Seach Engine Optimization. It is a way to improve a website’s rank in SERP. Why is there a need to improve the rank of a website? It is for the reason that a website on a higher rank especially those found on the first pages of the search engine will be more exposed to the “searchers” on the Internet. Mostly, those who search (let’s say on Google) on the Internet will click those recommended sites found and on top of the search engine’s result. This will somewhat give the idea that those sites on the first page are reliable, known and have the “authority” on the subject matter being searched. If a business owner wants his site to be at the top of the SERP, SEO can do it. There are many strategies that can be done on how to go about this. An SEO specialist can do a white hat or black hat strategy.
While a black hat SEO strategy is the opposite of the white hat SEO. Although some would get fast results by using this strategy. Once the search engine finds out that you have used this, there could be a negative effect on your site. The site could be penalized. One strategy with this is that you will post links of your sites to other sites (probably in the comments section) indiscriminately without you posting related comments to the sites/pages. This is somewhat spamming and site owners may delete your comments if they find them unrelated and not useful.
White Hat SEO or Black Hat SEO: Which color are you
This sounds like, “are you for the good or the bad one?” We kind of connect that anything with white means purity, goodness, and similar adjectives while for the black color this could mean the opposite of white. Well, it’s somewhat similar to the white hat SEO and the black hat SEO. Most business owners would go for the white hat SEO because it is an ethical SEO strategy and search engines prefer this kind of method. It follows search engine rules and algorithms to increase the rank site. This is more beneficial and has lasting rank effects. Also, with a white hat SEO strategy, you will have a site that is worth visiting because of its better contents.
So, what should an SEO specialist be expected to do? Well, one thing that he must do is to optimize the website for it to improve its rank on SERP. He can do an “on page optimization” and “off page optimization.” The website should have the right meta keywords and meta description. Also, he should link the social media sites of the business. If the site is a business website, it is expected that it should also have accounts on various social media platforms such as Facebook, Twitter, YouTube, Instagram, LinkedIn, Pinterest and many others. Prospective clients are using those social media platforms and if you want to reach them then you need to improve your online presence.
As an SEO specialist, it is your task to optimize all the pages and posts. The title of the posts, as well as their subtitles, should have the right keywords that are related to the business. The contents of the site should also contain the keywords or the key phrases that were chosen based on the keyword search tool that you have used. If the page or posts lack content, then you have to add relevant information. Having internal and external links on your site can also improve your Internet traffic. These are just some of the tasks that are included in the task description of SEO specialist job.
Search engine optimization can be very challenging. It can also be tedious but rewarding. You have to be so patient and be analytic so you can create the right strategies on how to optimize a site. If you want to learn about SEO, you can start by reading articles about this. There are tons and tons of information regarding this. Also, there are a lot of videos on YouTube that can help you to get the idea of how it is done. But, if you really want to become an SEO specialist then you have to enroll in those in-depth courses about SEO. This will take time and for you to be called a good SEO specialist or SEO strategist, you have to start now. You can apply for those SEO specialist jobs if you are already equipped with the right skills. You have to practice and improve your SEO skills. The more experience you will have, the more you will have the knowledge and the ability to improve a website’s ranking.